Logo Design Is Only 5% Of Branding — Here's The Other 95%

Table of Contents

• Overview
• Framework
• How to apply

The 95% framework

• Positioning
• Voice
• Visual system
• Photography direction
• Motion principles
• Tone of UX

[Premium](/blog/premium-vs-template-websites-whats-the-real-difference-in-2026) UK branding

We deliver this through our Branding [[[[service](/blog/service-booking-automation-for-garages-and-mot-centres)](/blog/service-booking-[[automation](/blog/ai-automation-for-uk-smes-12-workflows-that-save-10-hours-a-week)](/blog/how-small-businesses-can-use-ai-automation-to-save-time)-for-garages-and-mot-centres)](/blog/custom-gpts-for-uk-agencies-consultancies-and-service-firms)](/branding).

Frequently Asked Questions

Do you start with a logo?

No — strategy first, identity second, logo last.

Ready to start?

Book a free strategy call with WebsiteAndGo or request a fixed-price proposal within 48 hours. We're a senior UK team — no offshore handoffs.

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